IT departments all over the World have a reason to mourn. They have been urged by Forrester Research to support Macs.
What Forrester Research purports as a new era of computing has been here for years but they were blinded by their strong Microsoft/PC inclinations.
They seem to take notice. At last. But in their haste to make this old movement look new, they invented yet another term for what has already been coined BYOD (Bring Your Own Device).
Now, we are told, Mac users should be called HEROes:
“HERO,” it turns out, is a Forrester acronym for Highly Empowered and Resourceful Operatives — “the 17% of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively.”
Stop rubbing your eyes out of utter disbelief. You aren’t dreaming. HEROes. Highly Empowered and Resourceful Operatives.
We will never stop getting surprised at how imaginative marketoids are.
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