March 24, 2010

The Story of Bottled Water, by the creators of the Story of Stuff.

10:04am  |   URL: http://blog.upbeat.fr/post/469878051/the-story-of-bottled-water-by-the-creators-of-the
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FILED UNDER: Environment Water Economy Health Marketing Ecology 
February 28, 2010
"Diabetes is well on its way to becoming normalized in the West -recognized as a whole new demographic and so a major marketing opportunity. Apparently it is easier, or at least a lot more profitable, to change a disease of civilization into a lifestyle that it is to change the way that civilization eats."

— Pollan, Michael. In Defense of Food: An Eater’s Manifesto, Paperback edition, page 136. Penguin Books.

10:00am  |   URL: http://blog.upbeat.fr/post/417255228/pollan-diabetes
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FILED UNDER: Diabetes Disease Health Capitalism Marketing Book Micha Diet 
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