"Diabetes is well on its way to becoming normalized in the West -recognized as a whole new demographic and so a major marketing opportunity. Apparently it is easier, or at least a lot more profitable, to change a disease of civilization into a lifestyle that it is to change the way that civilization eats."
— Pollan, Michael. In Defense of Food: An Eater’s Manifesto, Paperback edition, page 136. Penguin Books.